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Hello!

I am Flo and this is Taco, my 9 year-old Boston Terrier. I was born and raised in Hong Kong, lived in Toronto and San Francisco before I made New York City my home.

I am a designer by trade and a closet book nerd at heart, with a touch of woo-woo-ness…huge fan of Susan Miller/Astrology zone.

My design practice focuses on retail and consumer brands. My integrated background in 2D & 3D design sets my work apart in my unique ability to design through physical and digital environments to create beautiful experiences. 

I also have an immense interest understanding the intersections between art and human psychology. What makes it stick? Why people do what they do?

My favorite reads include, in no particular order–

  • Start with Why by Simon Sinek

  • Made to Stick by Charles Kahlenberg and Chip Heath

  • How to Win Friends & Influence People by by Dale Carnegie

  • Steal Like an Artist by Austin Kleon

  • Creativity Inc. by Ed Catmull and Amy Wallace

  • Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

  • Shoe Dog: A Memoir by the Creator of Nike by Phil Knight, Norbert Leo Butz

  • Believe It by Jamie Kern Lima

  • The 5 Second Rule by Mel Robbins

  • Last but not the least …A Brief History of Time: From the Big Bang to Black Holes by Stephen W. Hawking and Michael Jackson…yes, I do dream from time to time about time travel

I approach work as a timespace where one can learn all aspects to run a successful business; an opportunity to build close friendship and mentorship with teamates; lead by example, with trust and curiosity. Raise the bar, show up for yourself and your team everyday and live to the fullest.