To support La Prairie's launch of the new anti-aging product - Rapid Response Booster, my role focused on the design of the global templates for the collection. Scopes included design for the home page, the collection landing page and the product display page for both the Desktop/Tablet Viewport and Smartphone.

La Prairie was looking for a new digital campaign for the Chinese market. Working with Isobar US, Isobar Shanghai and the marketing team at La Prairie NYC headquarter, my role on this project was design and content translation.

Launched in 2012 as an integral part of the brand's digital shopping experience, Beauty.com created an iPad app for a fast-growing number of beauty lover. Working with Isobar USA, we had successfully pitched an eye-catching, irresistibly immersive iPad app concept for the client. My role in this project included art direction and design. 

Guess Watches Timeless Beauty Contest was a model search for Guess Watch’s brand ambassador. My role on this project was to design global print ads in multiple languages. 

Michael Kors was looking to offer customers an innovative in-store shopping experience for their new Macy’s 34th Street Herald Square store. Working with Isobar USA, the design I created combines technology, motion and touch to enhance shopping experience and drives sales.

Visual design for the trialing and authentication flow for BRAVO TV’s iPhone app. Bravo Now iPhone app allows users to sample 3 episodes before signing up with a TV provider. The 3-stage app includes Trialing, authentication and tutorial. My role includes interface design and hero image design. 

Ingenious Collection is Summit's Appliance luxury line of refrigerators. My role in the campaign includes creative direction, photo art direction, microsite design, email design and a style guide to the brand. 

Destination guides and inflight menu were a part of inflight dining program Delta Airlines offered for their customers. O'Sullivan Communications offered comprehensive solutions for airlines' publication design and production. My role in this project included Menu & Wine program design for Delta Airlines.

Fall digital and in-store look book design for Bloomingdale's. Project scope included website, in-store iPad-app and social media integration. 

Solstice Sunglasses was looking for a brochure design to elevate the brand's image, appeal to luxury mall developers and secure prime retail spaces among other high-end brands. My role in this project was creative direction, photoshoot and design. 

Visual Marketing Partners iPad Trend Report for the retail industry’s premier event: Globalshop 2016.

As Ted Baker announced the launch of his new Activewear collection, Visual Marketing Partners was invited to create a window display design to showcase the collection for their London flagship store. My role in this project includes design and art direction.

Kao Brand salon merchandising acrylic display design, my role included concept, art direction, design and rendering

The 90-year-old brand was looking for new interactive in-store experience to engage younger customers.The flagship store at Delancey, New York became a pilot concept store to receive a face lift and offer customers digital shopping experience. My role in this integrated project includes retail store design direction, space design and digital experience design.

Fresh Skincare pop-up event at Toronto and Edmonton. My role include overseeing booth space planning, design and production. 

Topshop holiday popup store production. My role includes overseeing production design and creating a production guide. 

 “Her Time” Exhibition in Milan with Nicole Kidman was a great success for the Omega brand, to follow the footstep, Omega invited Visual Marketing Partners to create a romantic magical space to celebrate the season. Working with the display team, external vendors, internal design team and the client. My role as art director in the project ensured our design and execution meets and exceeds our client's expectation. 

HBO Holiday Window Production. My role includes overseeing 3D design, material, production design and creating an installation guide. 

H&M Place of Possible campaign was a recruiting campaign that aimed to attract new talent with diverse backgrounds to work for the brand. As part of the national launch, the brand requested a design of a recruitment kit to house all essential components for recruiting events. The kit comprised of a branded industrial strength trunk and packaging design for stationery and programs.

2015 Holiday Design for Godiva Counter at Bloomingdales. My role includes space design, photo rendering and art direction. 

MAC Cosmetics tabletop display technical and production design

Holiday 2016 – Designed of the VM pieces – center wall, etagere, shelf talkers, hero tables, and adapted a painting featured on the limited holiday packaging to become a 3 dimensional center piece installation to make the ballerina story alive.

Godiva Retail Outpost visual design for Summer 2016 90th Anniversary Campagin

Conceptual display design and 3D design direction for David Yurman.